A truck branded Truckiby driving down a highway at sunset, with a phone mockup of the Truckiby app's delivery request screen overlaid in front.

Connecting Empty Trucks with Urgent Deliveries

Truckiby is a platform that connects truck drivers returning empty with suppliers who need last-minute deliveries - turning unused space into efficient, cost-saving transport. I designed the UX and UI for the supplier and driver apps, along with the landing page and marketing materials, helping bring this early-stage startup from concept to functional prototype.

Client: Truckiby
Year: 2018
My Role: UX & UI Designer
Platform: Web application

The Truckiby app showing a delivery's route on a map, from pickup to drop-off.

The Truckiby app's request screen, letting a supplier pick an origin, destination, and cargo type.

A truck driver looking out the side window at the highway while another vehicle passes.

The Problem

Empty trucks, wasted opportunities

Every day, trucks drive back empty - wasting fuel and revenue. At the same time, suppliers are stuck with urgent cargo and no one to move it. A better match would benefit both sides.

The solution

Smart. Fast. On the way.

Truckiby streamlines urgent deliveries by instantly matching suppliers with available drivers on their return routes. No phone calls, no coordination chaos - just a few taps and your delivery is on the move.

User Research

Real Pain, Real Demand

We started by surveying the client’s existing suppliers. 21 participants answered a detailed questionnaire I prepared. Here are some of the insights:

Survey chart: a total of 66% of respondents frequently get stuck without available transport.

Survey chart: 66% said they'd use such a platform regularly if it worked well.

Survey chart: more than 50% frequently get stuck without available transport.

Jobs to Be Done

From Stress to Speed, from Waste to Profit

After analyzing the survey responses, I mapped out the core motivations for each user group:

“I want to find a nearby driver on my own, fast and affordably - without paying for special delivery.”

Moty Yechezkel, Logistics Manager

“I want to make extra money on my way back by picking up cargo that fits my route.”

Sassi Eliahu, Truck Driver

To guide ideation, I created a user journey map showing the emotional and practical steps users go through - from initial frustration to delivery confirmation.

A physical whiteboard mapped with a user journey: rows for what the user does, says, and feels across each step, from first frustration to a completed delivery.

To map out the product’s core flow and define the MVP scope, I sketched early UX wireframes and explored the end-to-end interaction from both client and driver perspectives.

A UX flow diagram of the full client and driver journey: from the landing page and shipment details, through driver matching, to signature and delivery confirmation.

Design

Fast, simple, and built for real-world urgency

A mobile-first interface designed to make urgent delivery booking effortless - even for users with low digital literacy.